This project focuses on strategically planning and designing a small-format flagship retail space for ON in San Francisco, California. The objective is to develop a comprehensive floor plan that aligns with the retailer’s brand identity while meeting market demands. The deliverables include a Brand and Location Analysis, Merchandising and Technology Strategy, a One-Month Marketing Campaign to drive customer engagement, and Store Layout Design & Planning, featuring both 2D & 3D Models to visualize the space effectively.